Bachelor of Arts in Media Communication
Kennedy University

​​​HOME   ｜   ​​​​ACADEMICS   ｜​​ BACHELOR OF ARTS IN MEDIA COMMUNICATION
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OBJECTIVES
To prepare students for careers in media and communication with a strong foundation in theological principles and values.
To equip students with the skills to effectively integrate faith perspectives into media and communication practices.
ACADEMIC CURRICULUM
BDMC 101    University Foundations    4
BDMC 102    Effective Communication I    4
BDMC 103    Effective Communication II    4
BDMC 104    Christian Worldview    4
BDMC 105    Critical Thinking    4
BDMC 106    Global Awareness, Perspective, and Ethics    4
BDMC 107    Introduction to Computer Technology    4
BDMC 108    Fundamentals of Accounting II    4
BDMC 109    Fundamentals of Accounting II    4
BDMC 110    Introduction to Marketing    4
BDMC 111    Promotion and Advertising    4
BDMC 112    Financial Decision Making    4
BDMC 113    Entrepreneurship and Innovation    4
BDMC 114    Business Statistics I    4
BDMC 115    Business Statistics II    4
BDMC 116    Buyer and Consumer Behavior    4
BDMC 117    Organizational Behavior and Management I    4
BDMC 118    Organizational Behavior and Management II    4
BDMC 119    Essentials of Economics    4
BDMC 120    Fundamentals of Business Finance    4
BDMC 121    Production/Operations Management    4
BDMC 122    Project Management    4
BDMC 123    Digital Marketing and Advertising    4
BDMC 124    Applied Business Project    4
BDMC 125    Reading the Gospels and Acts    4
BDMC 126    Reading Paul’s Letters    4
BDMC 127    Reading Hebrews to Revelation    4
BDMC 128    Reading the Torah    4
BDMC 129    Reading the Historical Books    4
BDMC 130    Reading the Psalms and Wisdom Literature    4
BDMC 131    Reading the Prophets    4
BDMC 132    The Christian Life    4
BDMC 133    Introduction to Christian Theology    4
BDMC 134    The God of the Gospel    4
BDMC 135    Manuscript    8
BDMC 136    PRACTICUM    8

    ( Necessary Credits for Graduating )    143
LEARNING OUTCOMES
Upon completion of the program, students will be able to:

Demonstrate a comprehensive understanding of media and communication theories and techniques.
Apply ethical and moral principles to media production, journalism, and communication strategies.
Develop effective communication skills for various media platforms.
Create and disseminate content that reflects a faith-based worldview.
Analyze and address contemporary media challenges and opportunities from a theological perspective.
Integrate theological perspectives into media content creation and communication strategies.
Foster ethical and responsible media practices that promote positive societal change.
Conduct research in the field of divinity in media communication and contribute to its advancement.
Engage in lifelong learning and professional development while upholding theological values within the realm of media and communication.
ENTRANCE REQUIREMENTS
Applicants for admission must be in possession of, or have candidacy for, a high school diploma or GED, and must submit official transcripts and/or copy of diploma for their high school degree, as well as any college level work they have completed, if applicable.
REQUIRED CREDITS
143 credits or more
SPECIAL CREDIT RECOGNITION POLICY 
Field experiences, such as participation in religious activities, work experience, and field activities, may qualify for special credit recognition. Additionally, prior learning may be evaluated for credit beyond standard coursework.
FAITH BASED EDUCATION
Kennedy University offers only educational programs that prepare students for religious vocations as ministers, professionals, or laypersons in the categories of ministry, counseling, theology, education, administration, music, fine arts, media communications, or social work.